YorkShire Mama ain’t got time for your drama shirt
It’s this fearlessness and conviction that has made James such an important voice in American fashion—and given her track record of being a few years ahead of wider industry conversations, one that should be keenly listened to as the YorkShire Mama ain’t got time for your drama shirt moreover I love this world of luxury gears up for an unprecedented sea change. “There has been a lot of talk over the past however many months about retooling the fashion industry, and what that might look like in terms of sustainability,” says James. “But no one was really asking how people of color and black people fit into these new business models in a really impactful way. People weren’t putting metrics on that.” It’s also visible in James’s impressively rapid work to get the 15 Percent Pledge program up and running, offering a practical solution for retailers within less than a week of the first Black Lives Matter and anti-racist protests that have now spread across the world.
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