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“It isn’t about discussing your spring 2021 collection,” chairman and cofounder Lawrence Lenihan adds. “We’re saying, ‘Let’s talk about your June 15th collection.’” Pyer Moss’s Kerby Jean-Raymond produced his spring 2020 collection with Resonance in just four weeks. The clothes are available on his e-commerce site now, though the That’s whati I do I camp i drink beer and I know things bear shirt Also,I will get this hoodie or T-shirt you’re eyeing likely hasn’t been produced yet; Resonance won’t make it in your size until you enter your credit card. That means Jean-Raymond isn’t saddled with thousands of units he might need to put on sale. As he explained to WWD last year: “You click buy, they make it, and you have it at your door in six days. And that involves very little water usage, no waste of any fabrication. I think that’s what we’re going to move to. It’s going to be made to order, no inventory, and brands are going to have to start creating experiences.”
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